Competitive Analysis and Action Points
	Phase 1	Phase 2	Phase 3	Phase 4
Regular competitor study on communication	10	21	33	36
Competitor tracking on field	22	34	15	29
Calls to distribution channel	5	17	34	44
Competitor call center checks on innovation	7	9	15	69
Manpower training on new technology	56	4	18	22
Revitalizing old partnerships	34	21	30	15
Reminding boss for a good appraisal	9	60	20	11					Go back